Hotel Blogging: Simple Strategies for Marketing Success

April 1, 2022

Are you tired of having a boring hotel blog that gets no traffic?

You know there are opportunities to increase traffic to your hotel website, but probably don't know where to start.

Do you even need a hotel blog?

In this article, we're going to answer these questions and give you hands on hotel blogging ideas to kickstart your growth.  We'll then review 2 case studies and show you what these hotels do well, then give exact tips to get even more traffic that you can use for your own hotel blog.

Let’s dive right in.

The guest experience doesn’t begin at check-in anymore; with engaging blog content, hotels can start offering value to guests before they even start thinking about booking a room.  By the time these guests start considering which property to book at, you’ve already got a leg up on the competition. By leveraging local expertise and relevant recommendations, hotel blogs can reach thousands of potential guests in ways that OTAs simply cannot. However, a blog might not be necessary for every hotel right now.

Mix up your content with these unique hotel blogging ideas

Browse our list of top rated hotel digital marketing agencies to find a partner who can grow your web traffic today.

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