Head of CRM

This role will report into our Senior eCommerce Director, giving you the self-guided ownership of regional CRM plan and departmental function.

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Your Impact:

Design, implement and optimise a new CRM plan for our HOKA, UGG and TEVA brands including development of new customer groups, journeys and campaigns across channels and devices
Care for the evolution of the CRM plan ensuring we continue to optimise and deliver brand specific, locally relevant communications that improve our consumers experience and strengthen engagement as well LTV and delivering against short term sales targets
Define KPIs and review campaigns against agreed goals
Own the regional CRM relationship with global teams and external partners to fully utilise best practice
Work with the Consumer Insights team to enhance segmentation / consumer groups as well as campaign processes and reporting
Keep up to date with new technologies that could enhance future CRM activity and propose change within the strategic plan
Recruit and develop an agile team of in-house CRM experienced professionals including , development and reviews
Successfully communicate the vision, plan, deliverables, and benefits of CRM to the business across a wide range of teams
Full budget responsibility for the CRM budget

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Inquisitive, constantly seeking the next out the next opportunity
Able to guide and inspire your team and peers, as well as having the experience to guide decisions made at boardroom level
Able to demonstrate strong commercial acumen and ability to translate data into actionable insights
You are capable of working on multiple projects and can work in an exciting, fast moving environment

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Significant experience in developing and delivering CRM plan across multiple customer groups, geographies and brands
Dedication to developing high performance teams
Excellent numerical and critical thinking skills
A passion for the footwear/apparel/fashion industry